Why Do UK Drivers use Price Comparison Websites?

Take a look through the typical British High Street, and it’s not too difficult to see some of the major changes that have happened over the past 10 to 15 years. Economic crisis, consumer spending habits and changing customer demands have seen many traditional shopping outlets closing for good. One of the most notable absentees in major towns and cities is the land-based car insurance office.

The land-based car insurance office was already dying a death long before the Internet came and sounded its final death knells. The growth of telephone call centres had made shopping for car insurance much easier, and instead of having to spend the entire weekend trudging up and down miserable shopping parades, road users were able to obtain a wider variety of car insurance quotes by making a few simple telephone calls.

Unfortunately, many car insurance companies realised that there was money to be made from telephone call centres and before long, expensive tolls were being charged every time a motorist rang up for a new set of car insurance quotes. With profits increasing because of the lack of overheads associated with telephone call centres, it was a glorious time to be selling car insurance.

Today, the telephone call centre has been superseded by price comparison website. These popular resources, which are free to use, can provide more car insurance quotes in the space of five minutes than an entire afternoon spent talking to pushy sales representatives on the telephone line. Even better, car insurance rates are usually much lower on price comparison websites because rival companies are operating on a head-to-head basis.

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