The tight legislation that governs the auto insurance industry offers consumers a certain level of protection against unscrupulous companies that rarely live up to the exalting claims they make on promotional literature and television advertisements. It should always be remembered that the overwhelming majority of auto insurance companies are reputable, conscientious and always operate legally. However, a small number of companies have a less-than-satisfactory record of performance and by completing a few simple checks, consumers can easily avoid them.
Motorists are advised to check the ratings of a prospective auto insurance company before they actually proceed with purchasing a policy. A good rating is an indicator of financial stability, satisfactory service and strong company performance. A poor rating might suggest poor levels of customer interaction, failure to settle claims and a lack of financial acumen. Insurance company ratings can be found on any number of consumer websites and it is always advisable to consider the feedback of other customers who have used their services.
Reputation is an exceptionally powerful marketing tool and long-serving insurance carriers continue to remain at the top of their field because of the service they provide. Many consumers choose to veer on the side of caution by sticking with the most recognized names in the auto insurance market. In recent years, a number of smaller companies have materialized in an effort to cash in on a continually-growing market. However, many of these new insurers lack the financial backing associated with traditional carriers and there are a growing number of reports that these companies rarely fulfill the promises they make at the time of an insurance purchase.